Hi there.
I’m Debbie Campbell, the owner, designer, developer, and problem solver behind Red Kite Creative. I’ve been designing and building websites professionally since 2005, helping small businesses create sites that actually support their work instead of getting in the way.
I typically work with small to mid-sized businesses who rely on their website as a core part of their operations – not just a placeholder or ‘business card.’ I specialize in building and improving WordPress websites that are fast, reliable, and built to last.
I work with clients who value clarity, durability, and long-term thinking. That means listening carefully, asking the right questions, and recommending solutions that make sense – not just what’s trendy or convenient. And I currently manage 90+ WordPress sites across a range of industries, from small businesses to high-traffic blogs.
With over 20 years in web design and development and a focus on WordPress since 2009, my work centers on:
- Performance and speed
- User experience
- Accessibility and usability
- Long-term reliability and maintainability
Why hiring the right web partner matters
A small business website is a real investment. It should support your goals, not create ongoing frustration.
From the very beginning, my focus is on understanding:
- What problem the website needs to solve
- What business goals it should support
- How users need to move through the site
- What success actually looks like for you
This approach continues through the build, after launch, and into ongoing care if we work together long term. I believe in transparency, clear communication, and explaining things in plain English – not hiding behind a black box.
How Red Kite works differently
Red Kite is intentionally small, and I’ve chosen to keep it that way.
I handle all design and development work myself, supported by a trusted network of experienced partners when needed. Being small means personal attention, consistency, and no agency overhead passed on to you.
Other things clients value about working with Red Kite:
Ongoing support beyond launch
A website launch isn’t the finish line – it’s the beginning.
In 2014, I launched WP Minder, a service created to provide reliable hosting, maintenance, and technical care for client sites. WP Minder currently supports over 90 websites with proactive Care Plans that include updates, backups, security monitoring, and support.
Over time, Red Kite’s services expanded to meet real client needs:
- Performance optimization. Focused on speed, stability, and user experience, including Core Web Vitals improvements.
- Local search support. Helping local businesses improve visibility without chasing generic SEO tactics.
- Website accessibility and remediation. Improving usability, reducing legal risk, and making sites more inclusive.
Each of these services fits into one of three clear paths: Build, Improve, or Maintain.
A little more about me
I’m a problem solver at heart. I enjoy combining creative and analytical thinking to build sites that feel intuitive, purposeful, and easy to use. I believe good design is invisible – it provides structure and direction without drawing attention to itself.
I’m a co-founder of Fort Collins Internet Pros, a local meetup group with over 1,700 members.
I’m a wildlife and nature photographer, and my work has received awards and recognition. You can see my photography work at Hidden Wilds Photography, Facebook, Bluesky or Instagram.
I also believe in giving back to the places and communities we’re all part of – see how.
If you’re looking for a thoughtful, experienced web partner who values clarity and long-term results, I’d be happy to talk.