Part of our Improve My Website services.
Slow load times hurt usability, trust, and search rankings. If Google Site Kit or PageSpeed is flagging your site, something real is going on – and it’s worth finding out exactly what before spending money on fixes.
What Performance Optimization Means Here
Performance optimization isn’t about chasing perfect scores or installing “speed plugins.”
We evaluate how your site actually loads and behaves, identify the biggest bottlenecks, and improve performance in ways that are sustainable and appropriate for your site’s setup.
The goal is a faster, more stable experience for real users – not vanity metrics.
Start with a Performance Audit for $199
Before any optimization work begins, we do a thorough analysis of your site using professional testing tools – GTMetrix, Google PageSpeed Insights, and a full review of your site’s network behavior. You get a clear written report showing:
- Every issue slowing your site down, in plain language
- What’s fixable, what’s partially fixable, and what’s outside our control
- Realistic score improvement targets – not vanity numbers
- A recommended scope of work if you want to move forward
No guesswork. No generic “install a caching plugin” advice. Every finding is specific to your site.
Real Results
Every audit we deliver is based on your actual website – not a generic checklist. Here’s what that looks like in practice.
ESTES PARK ATV RENTALS
A 60MB home page was quietly driving visitors away before anyone ever clicked “BOOK NOW.”
BACKBONE ADVENTURES
A booking system loading 9MB on every page visit was the single biggest culprit.
What we Focus On in Every Audit
Server Response & Hosting
We review hosting and server response to remove backend bottlenecks that slow your site.
Asset Bloat (Images, Scripts, Fonts)
We find and reduce oversized images, scripts, and fonts that add unnecessary weight and delay load times.
Caching & Delivery Strategy
We improve caching and resource delivery so pages load quickly and consistently for real visitors.
Technical Debt That Slows Things Down
We fix outdated code, plugin conflicts, and legacy settings that drag on speed and stability.
These focus areas help us understand where performance issues are slowing real users down. Once identified, we can prioritize fixes based on impact and risk.
How Performance Improvements are Handled
You’ll receive your report within 3-5 business days. If you’d like to move forward with fixes, we’ll scope the optimization work based on the audit findings and quote it separately. No pressure – the audit stands on its own as a useful diagnostic whether or not you hire us for the next step.